Forging the Bond Between the Product & its Users
Sometimes creating great products is not enough. Not finding buyers for the products is a huge deterrent for an organisation. This Health Finance company designed and launched a unique product that emerged out of user empathy and understanding, but it was finding it difficult to meet their projected volumes. They approach UCC to identify gaps in their product offerings and system to meet their targets.
A combination of in-depth interviews and home visits were conducted to meet various stakeholders to map their journey and identify gaps in the entire chain.
The research helped the client identify unmet needs of the users, system level loopholes that were acting as huge barriers in adoption of the product as desired. The changes recommended are being implemented in their new customer and client interactions and internal trainings.
Research Tools & Methods: Ethnography Study
In-Depth Interviews Stakeholder Interviews