Opportunities of business growth in a new global market
When a 100 year old successful company ventures in new markets, it gets critical to understand the local and contextual needs of the people, their current systems and behaviours that act as triggers to make a service /product selection. Sixt approached UCC to help them connect and understand their target segments to be able to claim their market share in the USA.
Towards the end of the project, the core leadership team were able to make meaningful, informed decisions to revamp their offerings to suit the needs and behaviours of the US market. The leadership also brought about business and team culture level changes to be able to adapt to the new market. The report submitted by UCC has become a foundation reference material for the leadership and design team to make strategy level decisions and changes for their current and new offerings.
Research Tools & Methods:
Stakeholder Interviews Competitor Benchmarking Usability Test