Pick any team sport and you’d agree with me that choosing the right players is one of the most crucial things to do to increase one’s...

“We are our choices” said the French philosopher Jean-Paul Sartre. Indeed, this quote reflects in all our decisions including our digital...

“Earlier in my area people were investing in real estate and fixed deposits but now people’s thinking is changing. Now, they have started...

After the believer and the open-minded leaders, let’s meet the incognizant leader in context of their knowledge levels and outlook...

In the previous article, we cast light on the believer (our favourite!) leader. In part 2 of the trilogy (reminds me of LOTR!), I would...

The proverb “necessity is the mother of invention” could not have been more apt for these trying times. Individuals, groups, and...

That good design has an immensely positive impact on the society at large is undebatable. Great designs can empower, inspire and...

These are undeniably difficult, uncertain and unpredictable times, and for some of you, launching a product during these times may seem...

How many times have we associated ourselves with people or a brand because we trust and the opposite? How does it feel to be in a...

I’ve been designing and executing Research projects for a decade now, and through the journey, I have learned and realized one most...

To start with let’s answer a basic question, Why is user research critical? Any product or service is successful when it meets the users...

As an ethnographer, I spend many hours traveling to meet people in their environment, listen to them about their families, childhood...

When I was 12 years old, I had visited my uncle’s farm near Hyderabad. His farm was a beautiful, lush haven symbiotically flourishing...

The mammoth catastrophe in Kerala state and Kodagu district had several capeless heroes come to provide rescue and relief. We saw (and...