Jun 14Evolving Kitchens of India: Insights from Immersive Home Visits and ConversationsAs a user researcher, I have had the privilege of stepping into the homes and lives of many families across India, engaging in deep...
Jun 3Creating Customer-Centric Startups: A Guide To Effective User Research StrategiesFirst published by Inc42 on May 31, 2024 In the fast-paced world of startups, success hinges on more than just a groundbreaking idea or a...
May 29Health Equity and Sustainable Innovation in MedTech through Human-Centered-DesignDesign thinking also referred to as human-centered design, is a method of problem-solving that places the needs and experiences of...
May 29Accelerating Innovation: The synergy of AI and Design ThinkingLet's face it. The landscape of technology and innovation is evolving at a rapid pace. With new innovations come new challenges for brand...