Stories | UCC - User Connect

Blame it on the CARAMEL CUSTARD

As I prepare for the Goa trip with my team, I am filled with nostalgia about how life has shaped up in the past 5 years. Tomorrow, the...

Traversing the path from apathy to empathy

This article was first published in Financial Express on September 7, 2022 Why do businesses need to put humans at the centre of planning...

The rigour to recruit right participants for a user research study

Pick any team sport and you’d agree with me that choosing the right players is one of the most crucial things to do to increase one’s...

What Indian smartphone users want: an insight into their digital behaviour

“We are our choices” said the French philosopher Jean-Paul Sartre. Indeed, this quote reflects in all our decisions including our digital...

Decoding the behaviours of a small city trader and investor in India

“Earlier in my area people were investing in real estate and fixed deposits but now people’s thinking is changing. Now, they have started...

How leaders see user research: the difference between the enlightened and the unaware (Part 3)

After the believer and the open-minded leaders, let’s meet the incognizant leader in context of their knowledge levels and outlook...

How leaders see user research: the difference between the enlightened and the unaware (Part 2)

In the previous article, we cast light on the believer (our favourite!) leader. In part 2 of the trilogy (reminds me of LOTR!), I would...

How leaders perceive user research: the difference between the enlightened and the unaware (Part 1)

The proverb “necessity is the mother of invention” could not have been more apt for these trying times. Individuals, groups, and...

User research for a crisis-responsive service - Aarogya Setu

That good design has an immensely positive impact on the society at large is undebatable. Great designs can empower, inspire and...

High impact of user research on start-ups (even during COVID crisis)

These are undeniably difficult, uncertain and unpredictable times, and for some of you, launching a product during these times may seem...

Trust: the elemental force behind meaningful relationships

How many times have we associated ourselves with people or a brand because we trust and the opposite? How does it feel to be in a...

Ask Questions. Nothing is ‘Obvious’.

I’ve been designing and executing Research projects for a decade now, and through the journey, I have learned and realized one most...

User Research in a Product Life Cycle

To start with let’s answer a basic question, Why is user research critical? Any product or service is successful when it meets the users...

Listen to your users

As an ethnographer, I spend many hours traveling to meet people in their environment, listen to them about their families, childhood...

Insight or Finding? What’s the Difference?

When I was 12 years old, I had visited my uncle’s farm near Hyderabad. His farm was a beautiful, lush haven symbiotically flourishing...

Empathy: the secret ingredient to meaningful design

The mammoth catastrophe in Kerala state and Kodagu district had several capeless heroes come to provide rescue and relief. We saw (and...