Multi-country research to identify untapped business
The abrasive division of 3M wanted to explore opportunities to innovate and contextualize their offerings to the emerging markets. UCC was onboarded by Propel Labs to head the global research to capture the challenges, opportunities and areas of innovation for the emerging market and local innovations to suit each of the three countries – China, Thailand and India
A tight coloration with Propel Labs team, 3M team and country specific country field teams, UCC identified the deep rooted cultural nuances that guide and dictate the way business is conducted in each country and the impact on the product, market, and the relationships. A holistic understanding of competitor offerings, user behaviours, current systems, country policies and guidelines, presented the untapped opportunities that 3M can leverage to innovate and lead in each of the chosen countries.
3M (Propel Labs)
China, Thailand, India
Research Tools & Methods:
Stakeholder Interviews Competitor Benchmarking
English, Hindi, Gujarati, Tamil, Mandarin, Thai