What’s the state of our colour?
The Turtle Story collaborated with UCC to achieve a 360°, cohesive and in-depth understanding of the way homes in the states of Andhra Pradesh and Telangana are designed so that the insights reﬂect and contribute to the design of the Regional Colour Book for the two states.
The study illuminated detailed analysis of the behavioural and socio-cultural factors that play a crucial role in the choices made by the homeowners and the expectations of all the stakeholders from a Regional Colour Book for the two states. Our report went beyond the scope of the Regional Colour Book to highlight the opportunities in the homeowners decision-making journey where interventions can be created to help them make faster, fail-proof decisions.
Asian Paints and The Turtle Story
Location: Tier 1 & 2 cities in Andhra Pradesh and Telangana
Duration: 3 weeks
Research Tools & Methods:
Internal Stakeholder Interviews & Survey
In-Depth Remote Interviews
English, Telugu and Hindi