Research-Led Innovation in Thai Healthcare
Medtronic wanted to identify opportunity areas in the Cardiac Therapy Area in Thailand.
Approach
A deep ethnography research executed in Bangkok involved meeting with various stakeholders including the government policy makers, surgeons, patients and their care givers. Long hours of synthesis sessions led to identification of meaningful and actionable insights along with mapping the user journeys and the personae.
Impact
The intense immersion helped understand various layers of complexities involved in providing desired health care. Of the many ideas that emerged out of ideation workshop, the client has now progressed to make a prototype of a new product that meets the needs of all the stakeholders involved.
Client: Medtronic
Location: Bangkok
Duration: 6 Weeks
Research Tools & Methods:
Ethnography Study
In-Depth Interviews
Contextual Inquiry
Stakeholder Interviews
Persona Creation
User Journey Maps
Idea Brainstorming Workshop
Languages:
English, Thai
