Did we do it right?
Based on the insights from an earlier User Research conducted with UCC, OPPO team had finalized five directions for their latest OS. They wanted to get user feedback on the high-fidelity prototypes created for each of the five directions.
Creation of personae, journey maps, JTBD and multiple frameworks helped the OPPO team deepen their understanding of the users’ nagging pain points, needs, and motivations. The identification of gaps, opportunities and prioritisation of user needs led to a clear strategy to tackle and relieve some crucial pain points that could have a direct impact on the user-adoption of the features.
Tier 2 city in India - Hyderabad and Lucknow
Research Tools & Methods: Focus Group Discussions
Jobs to be Done (JTBD)
English and Hindi