Did we do it right?

Based on the insights from an earlier User Research  conducted with UCC, OPPO team had finalized  five directions for their latest OS. They wanted to get  user feedback on the high-fidelity prototypes  created for each of the five directions.

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Impact

Creation of personae, journey maps, JTBD and multiple frameworks helped  the OPPO team deepen their understanding of the users’ nagging pain  points, needs, and motivations. The identification of gaps, opportunities and  prioritisation of user needs led to a clear strategy to tackle and relieve some  crucial pain points that could have a direct impact on the user-adoption of  the features.
 

Client:

Oppo (China)

Location:

Tier 2 city in India - Hyderabad and Lucknow

Duration:

4 weeks  
Research Tools & Methods: Focus Group Discussions

Day-In-Life-of

Jobs to be Done (JTBD)

Usage Scenarios 

Languages:

English and Hindi
 

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