Changing Lens in the Way We See Data
Microsoft wanted to leverage technology using AR/VR to give the users an immersive experience on data visualization and analysis. An intrapreneurial initiative in Microsoft was creating a new experience on how people will examine and use data. Microsoft created a low-fidelity prototype of the product.
UCC was approached for three purposes: to validate and recommend if this was the right stage for conducting user research, identify the right approach for tackling the challenge, and articulate the steps to reach the next stage of product evolution.
New critical stages in the user’s journey were identified that helped Microsoft understand the current functions of the people using the product. UCC uncovered how people create and use data and mapped the entire user journey. Initiatives like these bring the confidence in the leadership to get the required funds and resources to make a product a reality. User research at the right stage helps you answer questions like should we go ahead with this idea or kill it? Is it worth spending our money on it? Is it aligned to our corporate goals?
Duration: 3 Weeks
Research Tools & Methods:
Lab based Concept Validation Study