Do travelers understand the features?
GoIbibo wanted to know if the ‘tight on budget’ travelers understand the features they have on the app to ease their needs
UCC decoded the travel needs of the travelers who travel on a tight budget. Their needs, expectations, choices of place of stay that they look at for the various purposes such as: business travel, corporate travel, pilgrimage visit and a family trip. UCC conducted usability testing to understand the app journey of these travelers and to understand the pain points (within app) and expectations of the travelers with respect to the features that were to be tested.
This knowledge of the entire behavioral research along with the usability testing results helped GoIbibo clearly understand the changes that needed to be incorporated into the app to match the mental model of this particular travel group.
Location: 22 cities across three tiers pan-India
Duration: 4 weeks
Research Tools & Methods:
Remote In-depth Interviews
English and Hindi