Do travelers understand the features?

GoIbibo wanted to know if the ‘tight on budget’ travelers  understand the features they have on the app to ease their needs

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Impact

UCC decoded the travel needs of the travelers who travel on a tight budget. Their needs, expectations, choices of place of stay that they look at for the various purposes such as: business travel, corporate travel, pilgrimage visit and a family trip. UCC conducted usability testing to understand the app journey of these  travelers and to understand the  pain points (within app) and expectations of the travelers with respect to the features that were to be tested.

This knowledge of the entire behavioral research along with the usability testing results helped GoIbibo clearly understand the changes that needed to be incorporated into the app to match the mental model of this particular travel group.

Client: GoIbibo 

Location: 22 cities across three tiers pan-India
Duration: 4 weeks

Research Tools & Methods:

Remote In-depth Interviews
Usability testing

Language:

English and Hindi

 

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