"Who are our users?"
MPL after establishing a strong presence in the India market reached out to UCC to help them with establishing user research practice at MPL. The engagement involved to sensitize MPLs multi-disciplinary team towards user research, evaluate the ongoing product concepts and features, while the main deliverable was the Persona creation which aimed to help the leadership, strategy, product and UX team to make day-day business and product decisions.
At the end of six months UCC delivered a set of behavioural persona, detailed journey maps that was well received by the leadership team who would use the new learnings about their users to develop new strategies and products. The product and UX found the Persona as a tool to make their day-day decisions and eliminated personal biases guide the product thinking and directions. Multiple concept and feature evaluation and validation study helped the MPL team to make in-time decision and refine the products to meet the needs of ever evolving gamers needs and expectations.
Client: Mobile Premier League
Location: 48 locations pan-India
Duration: 6 Months
Research Tools & Methods:
English, Hindi, Gujarati, Bengali