The rigour to recruit right participants for a user research study
Pick any team sport and you’d agree with me that choosing the right players is one of the most crucial things to do to increase one’s...
- Nov 30, 2021
How leaders see user research: the difference between the enlightened and the unaware (Part 3)
After the believer and the open-minded leaders, let’s meet the incognizant leader in context of their knowledge levels and outlook...
- Nov 30, 2021
How leaders see user research: the difference between the enlightened and the unaware (Part 2)
In the previous article, we cast light on the believer (our favourite!) leader. In part 2 of the trilogy (reminds me of LOTR!), I would...