Traversing the path from apathy to empathy
This article was first published in Financial Express on September 7, 2022 Why do businesses need to put humans at the centre of planning...
- May 15
The rigour to recruit right participants for a user research study
Pick any team sport and you’d agree with me that choosing the right players is one of the most crucial things to do to increase one’s...
- Nov 30, 2021
High impact of user research on start-ups (even during COVID crisis)
These are undeniably difficult, uncertain and unpredictable times, and for some of you, launching a product during these times may seem...
- Nov 30, 2021
Trust: the elemental force behind meaningful relationships
How many times have we associated ourselves with people or a brand because we trust and the opposite? How does it feel to be in a...