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    The rigour to recruit right participants for a user research study
    • May 15

    The rigour to recruit right participants for a user research study

    Pick any team sport and you’d agree with me that choosing the right players is one of the most crucial things to do to increase one’s...
    High impact of user research on start-ups (even during COVID crisis)
    • Nov 30, 2021

    High impact of user research on start-ups (even during COVID crisis)

    These are undeniably difficult, uncertain and unpredictable times, and for some of you, launching a product during these times may seem...
    Trust: the elemental force behind meaningful relationships
    • Nov 30, 2021

    Trust: the elemental force behind meaningful relationships

    How many times have we associated ourselves with people or a brand because we trust and the opposite? How does it feel to be in a...

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