Sep 15, 2022Traversing the path from apathy to empathyThis article was first published in Financial Express on September 7, 2022 Why do businesses need to put humans at the centre of planning...
May 15, 2022The rigour to recruit right participants for a user research studyPick any team sport and you’d agree with me that choosing the right players is one of the most crucial things to do to increase one’s...
Mar 20, 2022What Indian smartphone users want: an insight into their digital behaviour“We are our choices” said the French philosopher Jean-Paul Sartre. Indeed, this quote reflects in all our decisions including our digital...
Nov 30, 2021How leaders see user research: the difference between the enlightened and the unaware (Part 3)After the believer and the open-minded leaders, let’s meet the incognizant leader in context of their knowledge levels and outlook...