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    The rigour to recruit right participants for a user research study
    • May 15

    The rigour to recruit right participants for a user research study

    Pick any team sport and you’d agree with me that choosing the right players is one of the most crucial things to do to increase one’s...
    What Indian smartphone users want: an insight into their digital behaviour
    • Mar 20

    What Indian smartphone users want: an insight into their digital behaviour

    “We are our choices” said the French philosopher Jean-Paul Sartre. Indeed, this quote reflects in all our decisions including our digital...
    • Nov 30, 2021

    How leaders see user research: the difference between the enlightened and the unaware (Part 3)

    After the believer and the open-minded leaders, let’s meet the incognizant leader in context of their knowledge levels and outlook...
    • Nov 30, 2021

    How leaders see user research: the difference between the enlightened and the unaware (Part 2)

    In the previous article, we cast light on the believer (our favourite!) leader. In part 2 of the trilogy (reminds me of LOTR!), I would...
    • Nov 30, 2021

    How leaders perceive user research: the difference between the enlightened and the unaware (Part 1)

    The proverb “necessity is the mother of invention” could not have been more apt for these trying times. Individuals, groups, and...
    User research for a crisis-responsive service - Aarogya Setu
    • Nov 30, 2021

    User research for a crisis-responsive service - Aarogya Setu

    That good design has an immensely positive impact on the society at large is undebatable. Great designs can empower, inspire and...
    High impact of user research on start-ups (even during COVID crisis)
    • Nov 30, 2021

    High impact of user research on start-ups (even during COVID crisis)

    These are undeniably difficult, uncertain and unpredictable times, and for some of you, launching a product during these times may seem...
    User Research in a Product Life Cycle
    • Nov 30, 2021

    User Research in a Product Life Cycle

    To start with let’s answer a basic question, Why is user research critical? Any product or service is successful when it meets the users...
    Listen to your users
    • Nov 30, 2021

    Listen to your users

    As an ethnographer, I spend many hours traveling to meet people in their environment, listen to them about their families, childhood...

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