User Connect Consultancy is a Global User Research practice that puts user research at the heart of your Business.

We believe that the foundation of business innovation and strategic transformation stems from user-centric approach. Our insightful, bold and honest research practice enables creation of meaningful strategies, products, services and user experiences.

user insights

drive innovation

Empathy is the key to human understanding and connection, which drives all aspects of human endeavour.

User
Insights

Business
Innovation

Understanding the user pivots business decisions that make or break products and services. UCC bridges the gap between businesses and end users by building an unbiased and transparent research system to provide insights that can actively transform business strategy, product development and user experience.

empathy heart

The UCC Model

UCC enables Research led innovation in Thai Healthcare for Medtronic

User Research is the wild card!
It reveals unexpected opportunities to give an edge to business leaders and strategists, decision makers, product managers and UXers.

While every business aims to innovate and grow, the “how” is often the hurdle. This is where UCC provides strategic direction to our clients through behavioural and attitudinal qualitative research. At every stage of business and product development, user research provides critical insights that will shape the direction and success of a strategy or product.

Who is using your product ? How are they using it ?

UCC answers the question: "Who are our users?" for MPL

How well do you know your users?

User research requires sensitive observation, delicate navigation, building of trust and astute analysis.

When do you need our expertise?

Starting a business.
Launching a new product.
Evaluation of concepts & products
Expanding your offering or reach.
Decoding your user segment.

We catalyse businesses to take well-informed, critical decisions, generate new concepts; and enhance existing products & services by translating the perspectives of their end-users into clear, action-oriented outcomes. We develop focussed research parameters by working closely with businesses, to derive pertinent answers to strategic questions.

Inspires

Generate ideas & concepts through a deeper understanding of user motivations, aspirations, needs & challenges

Informs

Test new offerings to
get a clear picture of
user expectations

What User Research
does

Targets

Launch new products with clear projections & goals driven by user research

Connects

Grow user base and market by engaging with users and meeting expectations

Listen to understand and not to reply

UCC changes lens in the way we see Data for Microsoft

The Common Ground

UCC’s research practice bridges the gap between user experience & business strategy by presenting the values and aspirations that connect businesses and their end users.

Business are increasingly exploring ways to engage with their users. User research can make building a rapport natural and uncomplicated. The key to innovate trendsetting products and building loyalty is understanding that your business shares motivations with your users.

There is a universal need (businesses and users) for something new, to grow and prosper, the need for ease or comfort, to connect with each other, to look for value and above all aspiring for something better. When a business internalises these basic drivers, the strategy becomes empathic and human-centred.

Anurag Asthana
Former Global R&D head at Medtronic

Shipra has excellent knowledge and experience with User Research and application of proper methods and techniques used in the field. She worked with my team and expressed excellent communication and knowledge sharing skills. Her ability to bring the insights and hidden needs from customers is exceptional and she is good at working with people from different countries and cultures and expressed great understanding of cultural nuances that are essentials for building trust with the user.